Tuesday, December 16, 2008

First Impressions Are Everything

Everyone knows the saying that first impressions are everything. This is why we take pains to groom ourselves with extra care for first dates, interviews, meeting the significant other's family for the first time. This is also why, when it comes to our home, we make every effort to clean it when expecting company (or apologize when it isn't!).

A first impression that not many people think of though is the first impression a person gets when walking into your home for the first time. Half of HGTV's shows these days are all about this though. "Designed To Sell" and "Get It Sold" both are about the art of how a simple transformation can drastically improve the impression of real estate buyers.

The main staircase often gets overlooked as a potential makeover piece because people don't realize how dramatic the effect can be when it is completely redone. The stair treads, risers, and railing system of a gorgeous house can often look dinky in comparison to the rest of the beauty that is around you. If just the initial newel and fitting are changed, it is incredible the amount of impact you get for your buck. Take a look at these Before and After pictures to see what I am talking about.


This is the starting newel in my parents' house before they had their railing replaced and steps recrafted. They had a standard oak post-to-post starting newel, with a pre-assembled rake rail. The oak had faded over the years due to the exposure from the sun that comes directly into the main foyer.



In this picture you can see how the railing has been changed. The system has been changed to an over-the-post railing system, but keeping the rake pre-assembled railing system design. Looks completely different, eh? Stay tuned for some more pictures later on of how changing your stair and railings can change the look of your home.


Friday, December 12, 2008

Congratulations to our Stair Division

American Stairs & Cabinetry is the stair division of Signature WoodCrafters. Please see the press release below recognizing it's recent award.

Press Release
FOR IMMEDIATE RELEASE

American Stairs & Cabinetry Receives 2008 Best of West Jefferson Award

U.S. Local Business Association’s Award Plaque Honors the Achievement
WASHINGTON D.C., December 12, 2008 -- American Stairs & Cabinetry has been selected for the 2008 Best of West Jefferson Award in the Stair Builders category by the U.S. Local Business Association (USLBA).

The USLBA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2008 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.

About U.S. Local Business Association (USLBA)

U.S. Local Business Association (USLBA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USLBA is to promote local business through public relations, marketing and advertising.

The USLBA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Local Business AssociationCONTACT:U.S. Local Business AssociationEmail: PublicRelations@USLBA.netURL: http://www.USLBA.net

Tuesday, December 2, 2008

New Enhancements to our website

We made a few changes to our Kitchen ReCrafting page on our website, www.signaturewoodcrafters.com. Check it out from this link!

Also, if you still don't quite get what ReCrafting is, think of it as a high-end cabinet refacing or kitchen refacing product - except our product runs laps around our competitors in terms of the quality of our ReCrafting product - for the same price!

The transformations have been pretty incredible and you should check out some of the slide shows on our Sample Projects page on our website. I will post some more later on! Stay tuned!

We'll also be posting more relevant and informational blurbs shortly - and if anyone has any ideas for posts, please pass them on!

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